I AM is a fashion performance which was created for the presentation of Adriana Goilav’s collection at Feeric Fashion Week.

The performance is an unique mixture of fashion design and performative art, a true expression of  authenticity, marking a memorable attendance at the long-awaited fashion event. The presentation broke the borderline of an ordinary fashion show, usually featuring fency-dressed models walking on a catwalk, and created instead an exceptional performance about individuality and relationship with another self. Siamese models brought to life the unconventional, yet accessible garments, exploring through dance movements the transformable character of Adriana Goilav’s unique collection and conceiving a revolutionary artistic language of presenting the clothes. Simplicity and duality, fluid bodies carrying messages, reinventing their appearance, mirroring themselvelves and trying to discover their identities, I am was, undoubtly, a show to be rembered, one of the most creative and unique moments of the week.

A collection by Adriana Goilav

Directed by Cătălin Bocîrnea
Choreographer: Bogdan Olarson
Music production: Men-D
Video editor: Petar Marković
Executive Producer: Thomas Mendel
Crina Andriucă
Roxana Fânață
Luana Șeu
Raluca Munteanu
Cătălin Bocîrnea
Bogdan Olarson
Mystery Girl 1, Mystery Girl 2

Special thanks to Adina Cristina Roman

Sibiu, Romania
Mendel Collective 2018